Brindleyplace, Birmingham

Bespoke Silk Scarves

We are delighted to develop bespoke luxe accessories for Brindleyplace, a large mixed-use canalside development in the Westside district of Birmingham and one of the city’s most popular waterside destinations for business, leisure and culture.

For this project we commissioned local artist Alex Edwards of Brumhaus to develop a unique piece of artwork, inspired by our client’s building assets and location.

Alex’s work captures rich and recognisable skylines, iconic buildings and landmarks and we felt he was the perfect choice for this commission – you can see images here of the ‘Birmingham in Blue‘ scarf design Alex developed for our Brilliant Birmingham Firehorse collection.

The development process and artwork for this new design can be seen below. Alex’s artwork will initially be applied to silk scarves for our client’s staff uniforms.

The Designer Alex Edwards

Alex was born in Birmingham and attended Bournville Institute of Art & Design and University of Wolverhampton. His early career was as an Environmental Graphic Designer, before becoming a full time artist in 2017. Influenced by art, design and architecture, Alex often uses geometric patterns and architectural features; his work interprets places and spaces, creating unique visions of buildings and city skylines. In Alex’s words:

“It’s been an absolute joy working on this project. My aim was to create an image which celebrates Brindleyplace, bringing together all of the popular buildings and spaces, and arranging them creatively but also in a way that the viewer will recognise it instantly. Brindleyplace has been a big part of the city for a while now. From the gorgeous Ooozels Square with its Ikon Gallery, to the Central Square as the main business hub with fantastic restaurants, all the way to The Water’s Edge; a bustling lively place to spend your leisure time. Something which we Brummies used to mention was the miles of canals. ‘More than Venice’ we would say. Thankfully, areas like this have been transformed into interesting and exciting places which reflect how we live in this city. Brindleyplace is the perfect example and seems to have a pinch of everything; somewhere to work, rest and play. When starting a new project I begin with lots of draft sketches, before then drawing digitally. It’s quite a long process, but the result (hopefully!) is distinctive and complements the area. I hope that working with Firehorse and Brindleyplace on this commission has resulted in something timeless, which people who know and love the area will enjoy.”

The Development Process - How does it Work?

We start by exploring how Firehorse can add value to your company / project / client experience. A written brief isn’t essential, but it often helps if you jot down a few basics, such as what you hope your project will achieve, your timescale, any specific product requirements and your budget (if you have a figure in mind). Alternatively, we can fix a call or meet in person to chat through your project and together we will work out exactly what you need.

We will then consult with our designers and makers to develop a proposal with product ideas, costings and timings which we will review with you to make sure it meets your needs. Once approved, we can then initiate the exciting development process which will typically start with some concept drawings which will be fine-tuned and developed into full-colour artwork ready for application to the Firehorse products of your choice.